1. Clear, Concise Content
When a user visits your site, they shouldn't have to search long to know what the purpose of your site is. Start your page with a brief tagline summarizing what your business does. You may follow up your tagline with an introduction paragraph pertaining to your business.

2. Useful Links
The easier the navigation, the longer the customer stays on your site. Nobody likes to feel overwhelmed, so make your navigation simple and complete. Follow the rule of seven, which is to group no more than seven links together in one area. For example, limit your side bar buttons and Global links to only seven. At times it may not be possible to follow this rule, and you may need to add more than 1 group of buttons. When using more than one group of buttons try to make each group distinct from the others.

3. Consistency Starts at Page One
Create a template page that you will use when you begin any new page on your site. The Template should have a header, buttons or linked text, and any other items you wish to have on each page. It is also important to maintain a consistent color scheme throughout the site. You want the customer to have no doubt that they are still on your website.

4. Just Because You Can Doesn't Mean You Should
Today there are many cool new features that you can put on your site like flashing banners, animated graphics, trails that follow your arrow, and complicated flash presentations. But just because you know how to put those items on your site, doesn't mean that you should. Often those items distract rather than add to your site. Keep the purpose of your site in mind when contemplating the use of those features, and only use them if you are sure that it complements your business and is subtle enough not to distract from the purpose of the site.

5. Packed with Keywords
Once you have decided on your main keywords and finished your Meta tags, go through the text on your site and pack your keywords in when relevant. Reword your sentences so that you use your keywords more often, but also keeping the same sentence structure. Also, use your keywords in the alternate text area for graphics, etc.

6. Include a Search Box
Search is an important part of your site. Your customers will be grateful for a search box that will simplify their experience on your site. Fortunately, a search box is available with EZ-NetTools. If you have questions about the functions of the search feature, please contact Customer Support.

7. Easy Access to Recent Features
Keep a list of recent features that were previously highlighted in your site. Many of your customers will remember a highlighted feature, but will not know how to find it again without assistance. Link this list to a permanent archive of all of your highlighted features.

8. Group All Corporate Information in One Distinct Area
A very prominent website expert, Jakob Nielsen says "Finding out about the company is rarely a user's first task, but sometimes people do need details about who you are. Good corporate information is especially important if the site hopes to support recruiting, investor relations, or PR, but it can also serve to increase a new or lesser-known company's credibility. An "About " section is the best way to link users to more in-depth information than can be presented on the homepage."