Volume III - Issue III - March 2003
Marketing
Advantages to the EZ-NetTools System
Kip Nield
Director of Sales and Marketing
Confucius Says.....

If a picture is worth a thousand words, then the graphics below will speak volumes to our valued EZ-NetTools customers. It can be quite complicated to understand the technical advantages of EZ-NetTools. There are many different kinds of services on the market and sometimes it can be confusing to understand the incredible value EZ-NetTools provides.

The graphics below explain how exceptional the EZ-NetTools system is. This is important to understand because there is an enormous difference between the typical "hosting" service and the EZ-NetTools service. There is a huge difference between a "shopping cart" and the EZ-NetTools service.

There are many advantages to the EZ-NetTools system. The list below highlights the key advantages over the solutions available today.

Website Creation Advantages

Integration - EZ-NetTools combines the website creation applications with hosting, e-commerce, and website promotion. They all work together as one seamless solution. It is a "one stop shop."

Hostware - EZ-NetTools includes over 100 software applications consisting of nearly 500 scripts that are easy to use with point and click control.

Beginners or Advanced Users - The EZ-NetTools system is easy enough for a typical computer user to work and advanced enough to implement HTML and Java code from more advanced Web designers.

Easy Access - EZ-NetTools is accessed over the Internet, therefore, you can modify your website, check e-mail, and even retrieve your orders from any location that has an Internet connection.

No Upgrade Fees or Installs - You always have the most current version of EZ-NetTools without frequent and costly upgrades. Modifications are automatically uploaded to the system for free without any installation requirement on your part.

Free Form Technology - You can create and implement custom colors, graphics and layout designs without the typical template constraints.Pre-built websites, however, are available and can save you money.

Hosting Advantages

Integration - EZ-NetTools combines hosting with website creation, e-commerce, and website promotion. They all work together as one seamless solution.

Connectivity - EZ-NetTools is connected to the Internet backbone through an expandable fiber optic cable. The cable is connected to a SONET ring which provides redundancy to our Internet connection.

System Architecture - The EZ-NetTools system design is second to none! It is designed with multiple clustered server sets with Web traffic being directed by multiple Load Balancing Routers(LBRs).

Speed - The average response time for a typical webpage hosted on the EZ-NetTools system is between 50 and 100 milliseconds while the industry standard response time for a typical webpage is 200 milliseconds (the lower the number the better).

Reliability - The EZ-NetTools system uptime is above 99.9%! Our system architecture provides more redundancy, WatchDog software, multiple cluster sets, power back-ups, and daily data back-ups.

Expandability - EZ-NetTools is engineered with the ability to expand the system as necessar/y. Our expansions can be made without taking the servers down.

Security - To protect our system integrity, we follow stringent policies (i.e. no outside FTP allowed), and utilize the latest firewall technologies to protect the EZ-NetTools environment.

E-Commerce Advantages

Integration - EZ-NetTools combines the many sophisticated e-commerce technologies with website creation, hosting, and website promotion applications. Again, they work together as one seamless solution.

3-WayEncryption - For total security, EZ-NetTools employs our advanced processing method called, 3-WayEncryption, which protects sensitive information through EACH step of the online transaction.

SSL Encryption Routines - All orders transacted through EZ-NetTools use SSL encryption routines which are the most secure on the market today. E-Mail and standard forms are not safe to pass sensitive data over the Internet.

Automated or Manual Transactions - With EZ-NetTools, you can choose either our Automated Transaction Processing(ATP) or Manual Transaction Processing(MTP). Both processing methods have advantages and disadvantages so we support both!

Order Form or Online Catalog - Merchants have the option to choose EZ-Order, EZ-Catalog or both for online orders. Every business is different so we provide the flexibility.

Customizable Shipping & Payment Options - Shipping options are very flexible. Merchants can choose from a variety of shipping and payment options. Changes can be made very easy in a matter of minutes.

Website Promotion Advantages

Integration - EZ-NetTools combines website promotion technologies with website creation, e-commerce and hosting. They work together as one seamless solution.

Unique & Multiple Domain Names - Domain names you currently own or may purchase in the future are easily directed to the EZ-NetTools servers. You may use more than one domain name for your website.

Search Engine Preparation Tools - EZ-NetTools makes it easy to prepare webpages for the search engines. The META Tag creator is a key program for proper search engine preparation.

Advanced Internet Marketing Programs - There are several advanced marketing tools that help increase traffic to your website. EZ-MailList, EZ-LinkTrader and EZ-Affiliate are all instrumental in successful online marketing.

Direct Submission - EZ-Submit not only helps with submission to the top search engines but also manages the submission dates so you submit your pages appropriately to the respective search engines.

Other Advantages

Free Customer Support - Plain and simply put, we support our system! We provide live customer support, online support, and volumes of help text to assist our users with their technical questions.

Affordability - with all of the features of this cutting edge technology and support, one would expect to pay a premium for an EZ-NetTools account. This is not the case. For about the same cost as a typical hosting solution, you can take advantage of the entire EZ-NetTools solution.

Your reseller can provide you with the Hostware Account type that meets the need of your business.

With this picture in mind, isn't it great to be using one of the most advanced systems available on the Internet today? Absolutely! And we appreciate your business!