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By Jake Klein
Editor, EZ-NetAdvantage
Q:Our website is doing well enough for now. We paid $300 dollars to get listed on Yahoo and we get about 30 hits a day (most of them from Yahoo!) However, I am interested in knowing how else I can advertise on a limited budget. We tried advertising in a magazine, but at the high cost, we got nothing back. So, what can we do to up our hits (and orders) at lower costs? We have 48 link trades going on, but I don't think it's getting us much. Please help... :]
-- Jonathon, Sacramento, CA
A: As our Director of Marketing, Kip Nield always says, “Internet success takes time or money!” With a limited budget your best bet is to continue on the road you are on. Make a goal to have 100 link trades, and make sure they are with companies that are similar to yours, or complement your product. Focus your search engine submission on Google; it is the top search engine, and it is free. Also, Google feeds many other search engines and directories. Look for search engines that are specific to your product, and get listed with them.
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Q: When are the archive issues of Ez-net Advantage going to be available. I would like to see the information about setting up flash on a Web page.
-- Stephen, Kailua-Kona, HI
A: Look for the archive issues to be completed by the end of June, pending any unforseen circumstances.
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