Session Description
Email Marketing is reported as the second
most effective online marketing tactic, the first being Search Engine
Marketing. In this webinar you will learn the basics of Email Marketing.
You will learn about list building, relationship building, and how to
create conversions. Learn how to avoid spamming your customers. You will
learn what Email Marketing really is, and what it isn't. In this
webinar you'll learn how to effectively use a squeeze page. You will
learn the differences between single opt-in and double opt-in. You will
learn how to strategically use Auto Responders. You will learn how to
create raving fans through Email Marketing.
Table of ContentsVideo - Part 1Introduction -- Bruce Eckman -- 0:27 About email marketing -- 2:12 Permission marketing strategy -- 4:30 The power of email marketing -- 8:01 Email marketing is not SPAM -- 8:43 Determining your target audience and their needs -- 9:21
Video - Part 2
About SPAM -- 0:19 Basic rules to avoid SPAM reports -- 2:02 3 Keys to be successful: #1 List Building -- 7:40 Offer something for free to get people to sign up -- 10:40 Website sign-up form -- 11:58 Email marketing is not SPAM -- 8:43
Video - Part 3
Graphic squeeze page -- 0:16 Text squeeze page -- 1:35 2 types of permission marketing -- 2:27 How to drive traffic -- 5:55 Set up auto responder -- 8:16 3 Keys to be successful: #2 Relationship Building -- 10:24
|