Search Engine Optimization Basics

Session Description

In this training you will learn the basic principles of Search Engine Optimization also known as SEO. These principles are key to getting your web site ranked on the search engines such as Google, Yahoo and Bing. Over 80% of website traffic comes from search engines so it's very important that you have great SEO. You will learn about Pay Per Click advertising.

This training also goes over Organic Search Engine listings. We will show you how to be on the top page of search engine results.  You will learn about Keywords, Keyword Density, and Keyword Proximity. Learn how to start with a Seed List. Learn how to analyze your keywords. You will learn how to create back links, social networking and also how to effectively use your keywords with the construction tools.

Table of Contents

Video - Part 1

Introduction -- Bruce Eckman -- 0:39
Webinar Outline -- 0:55
Quick Review of the 3 Keys to Success -- 3:04
What is SEO? -- 4:42
Why Do You Need SEO? -- 7:51
Why SEO is so important? -- 13:08

Video - Part 2

Why SEO is so important? (cont.) -- 0:16
Some Definitions:
Keyword -- 4:10
Keyword Phrase -- 5:29
Long Tail Keyword -- 6:39
Keyword Density -- 7:45
Keyword Proximity -- 9:00

Video - Part 3

The process of choosing the right keyword -- 1:15
Keyword Analysis -- 4:25
Essential SEO Elements: Onsite & Offsite SEO -- 7:56
Choose your Battle! -- 10:30

Video - Part 4

Top 10 Optimization Report -- 0:16
Other SEO Elements -8:01