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1.To preserve, promote, and market the TEXAS LONGHORN.
2.To show the commercial/traditional, cattle/beef breeder/operator longhorn/longhorn cross genetics have a place in that industry and that we are a viable part of that industry.
3.Develop a strong market for recreational/"roper", lower end cattle.
4.Work in conjunction with charaties in the state to help children and the disadvantaged, while making the MLA name well known in the community. I.E. Children's Miracle Network, Salvation Army, Cowboys for Christ, and Kick Drugs out of America.
5.Promote the lean beef aspect of the longhorn meat.
6.To accentuate all the many positives of the breed while dispelling the perceived negatives.
7.To accentuaute the moral ideals of the American cowboy in our everyday lives, and our dealings finacial or otherwise within or outside of the MLA.
8.To be constantly marketing our cattle and the MLA.
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