 Mardi Gras is an exciting and tradition-filled time of year in New Orleans. One of the many peculiar traditions associated with this celebration is the baking of the "King's Cake." Not just any cake, a King Cake has to be fresh-baked, very colorful, and the cake must have a plastic baby baked inside. Should you receive the piece of cake with the baby inside, tradition holds that you are responsible to buy the next King Cake or host the next party. These popular cakes have become a staple in New Orleans during the carnival season, and you won't likely find a genuine Mardi Gras party without one.
Now that your mouth is watering, you probably want to know, "Where can I get one?" Over 800 people found the answer to that question at KingKingCakes.com in February alone! Together, those orders generated almost $50,000 in gross sales for February.
According to Donna Thibodeaux, the reseller who sold King King Cakes their account, most of that success can be attributed to their use of GoTo.com. GoTo.com is a different kind of search engine. Rather than offering free listings or charging a one-time, flat fee for premium listings as most search engines do, GoTo.com charges per click-through. Every time KingKingCakes.com is displayed on a search result list in GoTo.com and someone "clicks through" to view their site, GoTo.com charges KingKingCakes.com $.05. Of course the pay-per-click model is not suited to every industry, but it has worked very well for King King Cakes. The site's owner is very pleased with the results that he has achieved.
So, if you have a site with a unique product that could benefit from a pay-per-click search engine, GoTo.com is worth some investigation. And if you're in the mood for one of the best King Cakes in New Orleans, visit KingKingCakes.com!
|
|
