Volume I - Issue I - December 2000
Sales Secrets
Let's Get Jazzed!
Kip Nield
Director of Sales and Marketing
I am very excited about this new e-zine and the ability it provides to communicate the successful marketing approaches we have established. I have talked to and met many resellers. It has been my pleasure to help them understand the uniqueness of EZ-NetTools™ and discuss ways that they can market their new business venture.

In this section of EZ-NetAdvantage!, I will be presenting much of the information I present in our "hands-on" training classes. I plan to establish a marketing foundation and then build upon it with fresh marketing programs and ideas to help you in your sales efforts.

I have outlined my topics for the first six issues. Here is what lies ahead:

Building your Business Identity
This article will outline the current business profile used by the newest EZ-NetTools™ Resellers. The article will also feature a new web site which reflects the newest marketing concepts. The new web site will include updated graphics and will even be made available for the benefit of all EZ-NetTools resellers.

Who is my Customer?
In this article I will discuss the three most common customers you will meet when selling web sites. Each type of customer has their own specific needs and I will present information to help you sell to each of them.

That’s Just Hosting
I have had many resellers contact me after comparing EZ-NetTools™ to hosting companies. I will explain in this article how EZ-NetTools™ and hosting companies are as different as night and day. I will also outline a very powerful strategy win against the hosting companies.

Avoid the Rubber Stamp Syndrome
In this issue, I will explain how EZ-NetTools™ is unique among the plethora of web design solutions that are beginning to crowd the market.

Bulls Eye!
This is an issue which will explain the power of a well established target market. In addition, I will identify one of the most powerful programs within EZ-NetTools™. This tool can save phenomenal amounts of time building web sites which can turn quicker profits!

Direct-o-rama!
This will be an issue not to miss! I will outline one of the most powerful marketing plans which has helped one of our resellers enjoy great financial rewards in just 5 months time.

EZ-NetTools™ is a tremendous system, and I am elated to be involved with marketing it! I look forward to our future together with EZ-NetTools™.

Get Jazzed!