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Building Your Business Identity
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Several months ago I did a search on Alta Vista and typed in the keyword "EZ-NetTools." I was happy to see the long list of EZ-NetTools™ resellers that came up. I was thrilled to see that our resellers had learned how to submit their pages to the search engines.
Market Changes
Let's take a quick look back. Two years ago, the term "hosting" was barely known. There were 5 main template based companies with solutions on the market and stock market exuberance was just starting to surface within the high tech sector. What's more, Internet related stocks were starting to soar.
Contrast that with the current market situation. Hosting companies are a dime a dozen, template based web site creation packages are popping up everywhere, and the market has corrected forcing Internet companies to show a profit.
The two-year-old business model, embraced by the companies developing the early template based solutions, assumes that businesses want to build their own web site and can figure it out themselves. This is a presumptive model and one that fails to realize one of the most important factors - the human touch.
EZ-NetTools™ Resellers are in a Great Position
We made a strategic shift in how we would market EZ-NetTools™ about 2 years ago. We realized that since EZ-NetTools™ is targeted to the small to medium sized businesses, it would be more effective to distribute EZ-NetTools™ through a network of resellers who could provide that human touch.
Over the past two years we have learned through experience that only a small percentage of small to medium sized businesses actually can develop or want to spend the time developing their own web site. Conversely, they really want to learn how to update their web site themselves. They want and need your help! They need a consultant.
The nature of our type of business in today's market requires an Internet Consultant who can guide small and medium sized businesses into the world of the Internet and empower them to make educated decisions at a reasonable price. EZ-NetTools™ and you meet that need!
A New Profile
With the shift of the market, one of the first things we suggest is that you change your business identity from a "host" or "do-it-yourself" type of service to one with a more personal touch. Instead of focusing on technical details, you focus on services that you offer as a consultant. To support this new identity is the fact that local businesses are now seeing the value of the Internet for them. Local business directories provide a means to drive traffic to their site. Local interests are moving to the net and gaining momentum!
Two years ago, businesses really didn't see the big picture. This doesn't change the fact that some businesses may want to attack the world market. We can still help them, but my point is that the businesses who used to be shy about it are now opening up! Another sales fact is that if you can meet face to face with people, your sales will substantially increase.
Building this new identity,or profile, will still give you the ability to sell accounts but also provides other ways to make money. You can earn money building web sites with EZ-NetTools™, consulting with your clients, training your clients to update their sites, and as our marketing minds go to work together, we will find even more ways to earn money with EZ-NetTools™.
I can't emphasize enough that the two-year-old approach is ancient history and it is time to modify your business identity. If you don't currently have a clear business profile, you may consider one as an Internet consultant!
A New Model Web Site
The current model web site that new resellers receive when they join our team reflects the updated profile of an Internet Consultant. Click HERE to view it. You can see how our "reseller in a fish bowl," Carl, has modified this site for his use at EZOnlineSolutions.com (Note: within a couple of weeks, you will be able to copy this model site and others into one of your accounts).
As you compare the new model web site, you will notice several differences from the two year old site:
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1. It establishes your business as an Internet Consultant.
2. It clarifies that you are not just another host.
3. It refers to but does not directly sell EZ-NetTools.
4. It sets you up to provide the "personal touch."
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Standing Apart
Today, in the midst of confusion and uncertainty with the Internet, you are in terrific position to reap the rewards. We have positioned EZ-NetTools to stand apart from the common host, template, and the non-personal solutions. It's time to re-evaluate and shift our business identities to compliment today's market.
Keep watching for the new EZ-NetTools™ feature which will allow you to copy our new model site into one of your accounts. In a few months, I hope to do another search on Alta Vista and find the web sites of our resellers that match the current market. It's time to get jazzed about making money with EZ-NetTools!
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