One of the most effective ways to get clients is to specialize in a specific market. When you specialize and then focus your efforts toward a specific group, this is commonly known as targeting your market. Targeting makes your sales and marketing efforts much more powerful. If you think about it, you will soon learn to relate with the people in this market because you learn how to talk their talk and walk their walk.
EZ-NetTools™ - A Targeted Solution
EZ-NetTools™ is a system that was developed targeting small to medium sized businesses. Small and medium sized businesses are a very broad market. Broad markets are commonly referred to in marketing as "horizontal markets." Since there are hundreds of thousands of small businesses that can benefit from EZ-NetTools™, it fills the need of this horizontal market.
Identify Your Market
It is unlikely that you can be effective targeting such a large audience without substantial resources. I encourage you to break down your market into a more manageable group. You will find that your effectiveness will increase dramatically.
For example, you may decide that you want to market to all small or medium sized businesses in a geographical area. Now you will be dealing with a more manageable number.
Vertical Markets
Another way to target is by a specific type of business or industry like car dealerships. This is known as a "vertical" market. When you have defined your market well, you can develop an advertising and sales campaign directed specifically to that vertical market nationwide. Again, as you work with these clients, you will get to know their needs and you can adapt your services to benefit them.
In larger populations, you may also consider marketing to a vertical market in a geographical area. For example, you could solicit to all florists in Los Angeles or New York. Sending an introductory letter followed up with a phone call is very effective.
The Power of Model Sites
One of the most immediate and productive ways to make money is to take advantage of the "model sites" ICServ has created and sell them directly to that market. Think about it. The sites are already created and all you have to do is copy the web site and then modify the content to meet the requirements of each individual business. Warning! Don't confuse model sites with many unyielding "template" sites. The free form technology of EZ-NetTools™ is extremely flexible. You can also create a model site of your own and then replicate it time and time again as you sell to that market.
Conclusion
No matter what target market you may choose to attack, it is crucial that you get started. The longer you wait to start selling, the more competition enters the game. ICServ has made it easy with the existing model sites but you can build your own model site too! For more advanced marketing plans, you may look into the Directory Facilitation Program which uses an online directory to cultivate business in specific markets. There are even several directory model sites that ICServ has already created.
Once you decide on a market and start selling, the ball will start rolling and momentum will begin to build as you hit the bullseye! We're jazzed about selling EZ-NetTools™!
Editor's Note: You can view the available model sites in the reseller tools by logging into http://abc.eznettools.net with your reseller ID (ex. D------).
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