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Marketing During the Down Times
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The economy has slowed down, so how can there be good news? The good news is that your competition is going away. Recently iCat, one of our competitors that was funded by Intel, shut down their service. That means there are a lot of customers out there looking for your services!
Things are looking good for you as an EZ-NetTools™ reseller! ICServ, the developer of EZ-NetTools™, is a privately held company. As a private entity, we are not subject to the volatility of the stock market. Even with the softening of the U.S. and other worldwide economies, we remain profitable. Profits mean staying power.
It is equally important for our resellers to know that some businesses are counter cyclical - like the home improvement market. When the economy is soft, home improvement companies thrive because homeowners can't afford to pay someone else to do their repairs. So they end up doing the repairs themselves.
EZ-NetTools™ accounts react similarly to difficult economic times. Companies with established websites that use more expensive solutions will jump at the chance to lower their fixed costs by converting their site to an EZ-NetTools™ account. Also, in the face of uncertain employment, many people are looking to stabilize their financial situation through entrepreneurship. An EZ-NetTools™ account is an excellent opportunity for these people. The fact that they can use EZ-PageBuilder™ to make simple changes themselves rather than having to pay a consultant for every little change can also be a big plus for budget-conscious clients.
We have recently talked with some resellers who have commented that they are seeing no slowdown in the interest of websites! The fact is, in spite of the recent tragedies to hit our nation, businesses remain positive and the outlook for selling new websites is great!
I would like to personally challenge you and every EZ-NetTools™ reseller to sell just ONE more web site this month than you did last month. I'm positive you will find the interest in websites is still high. In fact, a smart business owner will know that when things are slow, advertising is even more important and a website is the perfect marketing tool to stretch their advertising budget.
It's time to get more jazzed than ever about selling EZ-NetTools™!
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