Volume III - Issue III - March 2003
Marketing
The Common Cold of Questions
Kip Nield
Director of Sale and Marketing
If your home is anything like mine, you have recently had to endure a few bouts with seasonal maladies like the "common cold." The common cold is certainly an annoyance and makes you feel uncomfortable. Fortunately, to most of us it is not life threatening. With a little medication, rest and proper nourishment like chicken soup, we can better endure the illness and will be back to normal with a little time.

As we pursue the sales of EZ-NetTools™ and websites created with EZ-NetTools™, we undoubtedly have to answer the "common cold" of prospect questions. Even if the question is not verbalized, the question exists. It goes something like this:

I have seen hosting for $6 a month why does EZ-NetTools™ cost more?

Just like the common cold, this question always seems to show itself. It can be an annoyance and even make you feel uncomfortable if you are not prepared for the question. Like the common cold, the question is not deadly or "sale breaking" but it does need to be addressed with sales "medication," and "nourishment."

With a little bit of education, your prospects will soon understand what makes EZ-NetTools™ stand apart from traditional website development services. The information provided on the new EZ-NetTools™ website is terrific "medication." It outlines the outstanding advantages of EZ-NetTools™. As an EZ-NetTools™ reseller, you need to make sure you understand the information and can explain it so your prospects can understand as well.

Additional "nourishment" like the graphical comparison found on the comparison page of the EZ-NetTools™ website can be an invaluable resource for you. The comparison graphics on the website tell a quick story which your prospects will find very helpful to understand the sophistication of our complex technology. *

The "common cold," is simply something we go through once a season. The common cold question is one that will come up in most sale situations. With knowledge and a few sales aids, you can answer confidently that EZ-NetTools™ is a far superior system. Undoubtedly, there is nothing on the market more comprehensive, stable and easy-to-use as EZ-NetTools™!

Once again, its time to get jazzed about selling more EZ-NetTools™.

* The new graphics will soon be available to those of you who have purchased the Sales Presentation Binder.