Volume III - Issue VII - July 2003
Sales and Marketing
Hostware® Enhancements
Kip Nield
Director of Marketing
Wow. Wow! Wow!!

On June 26th, we made some special announcements that, I suspect, raised a few eyebrows. Maybe you even a thought to yourself, "Wow." Or... perhaps we got a triple "wow" out of you with a concurrent crescendo as you verbalized your excitement while discovering the enhanced EZ-NetTools™ Accounts.

In any event, the announcements were pivotal ones that we had planned for and were excited to release. Times have changed and so has the website development market. It was simply time to adjust our offering.

New Account
Our first announcement was an introduction to a new account type that we call the EZ-NetTools™ Basic Account. We wanted to provide this account type to better reach the following markets:
  • Business that needs a most simple presence on the Web
  • Clubs, schools, churches and other non-business organizations
  • Individuals and families
We needed to add an account that was even less expensive than the former Personal Account. By doing such, we realize that more people can get started with the Web and when they have a positive experience, they will want to upgrade their presence as time goes on.

As we named the new account the Basic account, we realized that the "Personal" account name did not fit so we re-named the Personal Account to the EZ-NetTools Basic-Plus Account.

The release of this new account was concurrent with 5 new model sites* targeting the stated markets. We anticipate more model sites soon that will fit these markets. These new model websites include:
  • Family Basic
  • Family Deluxe
  • Resume Basic
  • Resume Deluxe
  • City or Chamber of Commerce
With the new account type and the new model sites, we have placed you in a terrific position to help more people find a positive experience with the Internet.

Account Enhancements
In the past when we have enhanced the EZ-NetTools™ system, we have focused on the functions or the software side of the system. After all, our distinctive features lie within the software development uniquely made available through EZ-NetTools™. Hosting was in the background while we focused on functionality.

The EZ-NetToolsTM hosting, however, is second to none! Our system architecture is of the most sophisticated in the world! The hosting service is reliable, high-speed, secure, and simply unbeatable.

As the market continues to mature, so does the competition. Although we still maintain a definite advantage with our Hostware® technology, hosting companies are becoming increasingly "creative" with their marketing. We felt it was time to remove all excuses for someone to even consider a typical hosting company. Therefore, we substantially enhanced the webspace and e-mail addresses available for each account type.
 Account Type    Basic    Basic-Plus   Standard   E-Commerce 
Hosting 25 MB 100 MB 250 MB 350 MB
E-mail 5 15 50 200
This is where the triple "wows" come to play!

One additional enhancement we made was to include EZ-Directory™ in the Standard Account. We made this change to further emphasize the value of the e-Commerce Account with its respective software. Now the only software difference between the Standard and e-Commerce account is the e-commerce related software.

Aggressive
I talked with several resellers who received the news with great excitement and enthusiasm. I heard comments like, "you guys are getting real aggressive," and "you are really playing with the big boys."

Yes, we are. In fact, I have always considered us one of the "big boys." We have had a unique method of providing websites from the beginning. We have had Hostware® from the beginning.

Now, we are getting very aggressive as we move forward. We have done the market research and with these new enhancements, you can now offer more webspace than the typical hosting company AND the incredible software.

Beware!
Even with these fantastic hosting enhancements, remember that we are not a hosting company but rather a Hostware® company! It is imperative that you present your offering as such to maintain the advantage over your competition.

As we all move forward aggressively pursuing our sales leads, we will certainly find more success and we are here to help. If you feel inadequate in any way, call our Reseller Support Team. They will be happy to help you along!

With our support and aggressive new hosting enhancements, its time more than ever to get jazzed about selling EZ-NetTools™!
* Notes: 
  • The new model sites are already loaded into EZ-SiteDuplicator.
  • The new model sites are already live on the EZ-NetTools website. If your affiliate links are set, you are already marketing the new sites. Click here to view the new model sites.