Volume II - Issue III - March 2002
You and EZ-NetTools
Let your customers know what makes this combination so great!
Jessie Marbry
Reseller Support
EZ-NetTools™ is basically a "one stop shop" for e-commerce websites. We can do it all. With EZ-NetTools™ your customers have all the pieces to the puzzle in one place: website creation, hosting, e-commerce and website promotion.

Website Creation
With EZ-NetTools™ your customers can go into their own website, make their own changes and/or create their own website. Website creation with our EZ-PageBuilder™ is free form - without template limitations. They can customize their layouts, colors, and styles to match their business image. EZ-PageBuilder™ is a powerful and versatile web page creation tool that is suited for use from the novice to the sophisticated web designer.

Hosting
EZ-NetTools™ Hosting is state of the art. Our hosting is: reliable, fast, expandable and secure.

Reliable
When your cutomers' websites are online, the reliability of their hosting service is a key factor to their success. If their hosting service goes down, your customers can lose business. The EZ-NetTools™ system boasts an industry leading 99.9% uptime! With our clustered server system design, information is requested through a Load Balancing Router (LBR). The LBR functions like a traffic cop that directs web traffic to the least busy servers. If server 1 and 2 are really busy, it will route the next request for information to server 3 and so on. Our system is also prepared for power outages. If the building that houses our servers were to fail, our battery backup provides uninterrupted power to the system. In case of extended power outages, a gasoline powered generator and fuel are on standby.

In addition, we have developed a computer program called "Watch Dog" which continually monitors each part of the EZ-NetTools™ system. If a problem is detected by the "Watch Dog," our system administrators are immediately contacted to fix problems and prevent or minimize server downtime. These members of the ICServ team are on-call 24/7 for you.

Finally, our connection to the Internet is secure and stable. We have taken precautions overlooked by many of the low-rent hosting companies out there. We are connected to a SONET ring. This way if a utility backhoe cuts the line, the system redirects the traffic the other direction on the ring keeping the system online. Without a SONET ring connection, if there is a break in the cable, the system would be down until the cable could be repaired taking from hours to days to fix.

Fast
When a visitor on the Internet looks up a page on our servers, they find an average response time of between 50 and 100 milliseconds (that's fast)! The industry standard for an HTML page is 200 milliseconds.

Expandable
Expandability is yet another way our system engineering is unique. As more websites are added to any server, more resources are required and the server's response time suffers. Traditionally, if a host needs to upgrade their servers, they have to take the system offline to make the upgrades. "Scheduled Maintenance" also takes the system offline. With the EZ-NetTools™ clustered server technology, we can expand our system by merely "plugging in" another machine and letting the LBR "traffic cop" know there is another machine available. Our system expands and can be maintained without going offline.

Secure
With EZ-NetTools™, your customers can rest knowing their critical data will be safeguarded. Data is backed up daily with a RAID data system. Each member of the system is also encouraged to use the file back-up utility provided with each account. Backups are also housed offsite in case of natural disaster. Other security precautions include unique User-ID/password protection, a state-of-the-art firewall to protect our servers from so-called "hackers", 128-bit SSL encryption, etc.

E-Commerce
For your customers to be able to sell items online and accept credit cards, they must provide additional security. EZ-NetTools™ includes the highest level of security available on the Internet. We support 128-bit Secure Socket Layer (SSL)encryption and 3-WayEncryption™. Encrypting data requires sophisticated technology. When two computers connect to encrypt the information that is passed, using SSL technology is like the two computers developing their own language which only they comprehend. With our 3-WayEncryption™ technology, the information is encrypted when your customer places their order, when the order is stored on the computer and when they retrieve the order. This provides maximum security through the entire path of the order.

Website Promotion
Promotion of your customers' websites, submitting to search engines, listing with directories and trading links with other websites are all very important elements to a successful e-commerce website. EZ-NetTools™ includes tools and resources to help even the most novice webmaster get their website submitted to all of the top search engines and directories.

Conclusion
Don't let your customers make the mistake of confusing EZ-NetTools™ with the hosting companies out there. Their pricing may look attractive at first glance, but the features available to EZ-NetTools™ users make it a much better solution for e-commerce websites.